All Work

Case Studies

These selected case studies reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling. Each case study includes my role, a key outcome, and the type of project it was.

UX/UI Web

City Cycles Website Redesign

How I designed a responsive, intuitive interface that reestablished user trust, simplified the booking flow, and boosted overall engagement.

Role UX/UI Designer & UX Researcher

+25% Rental Completion Rate

Type B2C

User Flow Optimization Information Architecture Customer Experience

Full Case Study →

UX/UI Web

Financial Database Redesign

A look at an application I had been working with for the past six years and the changes I'd make to improve usability.

Role UX Designer, Researcher & User (Internal Admin)

-25% Data Retrieval Time

Type B2B

Enterprise UX Optimization Data Visualization & Interaction Design Workflow Simplification

Full Case Study →

UX/UI Mobile

We Are Happy Together (WAHT) — IRL Connection App

How I transformed scattered social habits into intentional in-person connections through simplified discovery, interest-aligned events, and behavior-based nudges for shy or inconsistent users.

Role Lead UX Designer, User Researcher, Product Strategy

+50% First-Event Attendance

Type B2C

Mobile UX Strategy Emotional Design & Community Building Design Systems Development

Full Case Study →

UX/UI Web 🚧 Under Construction

Sit Conmigo — E-Commerce Site

An e-commerce experience currently in progress — case study details, role, and outcomes coming soon.

Type B2C

🚧 This case study is under construction. Check back soon for the full write-up.

Case Study Coming Soon